The brand had a store inside Mercato Mall and a simple brief: get people through the door. Not with a discount. Not with a flyer. With something they'd actually stop for.
We built them a fully branded claw machine — their colours, their identity, their prizes — and placed it where the foot traffic was. No paid ads, no push. Just the machine doing what it does best: pulling people in.
We also handled the content. The reels you see below were shot on the day, capturing the energy as it happened.
The machine ran for 2 weeks. The smiles ran way longer.
REEL — THE FULL EXPERIENCE
People participated in the activation across the two weeks.
Prizes won and taken home — every one earned at the machine.
Organic foot traffic. No paid ads, no push marketing at all.
The queue kept refilling itself. Nobody wanted just one go.
"It wasn't just a game. It became the centrepiece of the whole activation."
— First live activation, Mercato Mall, Dubai