The brand had a store inside Mercato Mall and a simple brief: get people through the door. Not with a discount. Not with a flyer. With something they'd actually stop for.
We built them a fully branded claw machine — their colours, their identity, their prizes — and placed it where the foot traffic was. No paid ads, no push. Just the machine doing what it does best: pulling people in. This is what brand activations look like when you skip the script.
We also handled the content. The reels you see below were shot on the day, capturing the energy as it happened.
The machine ran for 2 weeks. The smiles ran way longer.
The activation was set up right at the entrance of Mercato Mall — impossible to walk past. The machine pulled people in on its own, no staff needed to invite them. The concept was simple: play the claw machine, win a prize.
We didn't just place the machine and walk away. We built the content around it — a teaser to spark the hype, and a launch reel to push the activation across the brand's channels.
Dropped before the event to build hype across the brand's community and pull people through the door.
Released on launch day to announce the activation — the brand pushed it across all their socials.
People participated in the activation across the two weeks.
Prizes won and taken home — every one earned at the machine.
Organic foot traffic. No paid ads, no push marketing at all.
The queue kept refilling itself. Nobody wanted just one go.
No actors. No staged shots. Just guests at Mercato Mall walking up, gripping the joystick, and chasing the prize. The kind of energy you can't fake — and the reason the queue never stopped refilling.
This is what your event looks like.
"It wasn't just a game. It became the centrepiece of the whole activation."
— First live activation, Mercato Mall, Dubai
The exact machine you saw above. Customisable, brandable, free play ready.
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